city of Chula Vista

File #: 14-0122    Name: Business Improvement District
Type: Consent Item Status: Passed
In control: City Council
On agenda: 5/13/2014 Final action: 5/13/2014
Title: RESOLUTION NO. 2014-069 OF THE CITY COUNCIL OF THE CITY OF CHULA VISTA APPROVING AND RATIFYING THE 2013/14 BUDGET OF THE THIRD AVENUE BUSINESS IMPROVEMENT DISTRICT AND AUTHORIZING THE DISBURSEMENT OF FUNDS IN ACCORDANCE WITH THE BUDGET
Attachments: 1. Item 3 - Resolution, 2. Item 3 - FY 2013-14 BID Budget Report
Title
RESOLUTION NO. 2014-069 OF THE CITY COUNCIL OF THE CITY OF CHULA VISTA APPROVING AND RATIFYING THE 2013/14 BUDGET OF THE THIRD AVENUE BUSINESS IMPROVEMENT DISTRICT AND AUTHORIZING THE DISBURSEMENT OF FUNDS IN ACCORDANCE WITH THE BUDGET
 
Body
RECOMMENDED ACTION
Recommended Action
Council adopt the resolution.
 
Body
SUMMARY
In accordance with Chula Vista Municipal Code Chapter 2.22, the Town Center Business and Professional Association, known as the Third Avenue Village Association, is required to submit an annual budget for the balance of the calendar year for expenditures of funds realized through the additional assessment imposed on businesses located within the Downtown Business Improvement District.
 
ENVIRONMENTAL REVIEW
The Development Services Director has reviewed the proposed activity for compliance with the California Environmental Quality Act (CEQA) and has determined that the approval of the 2013/14 budget of the Third Avenue Business Improvement District is not a "Project" as defined under section 15378 of the State CEQA Guidelines because it involves a governmental fiscal activity which will not result in a potentially significant physical impact on the environment. Therefore, pursuant to Section 15060(C)(3) of the State CEQA Guideline the activity is not subject to CEQA.  
 
BOARD/COMMISSION RECOMMENDATION
Not Applicable.
 
DISCUSSION
The Chula Vista Downtown Business Association was established in 1971 to promote business activities in downtown Chula Vista and to aid in efforts to revitalize the area. The City Council Ordinance establishing the Downtown Business Improvement District (BID) requires that the Town Center Business and Professional Association, known as the Third Avenue Village Association (TAVA), submit annually a budget for the balance of the calendar year (Attachment A). The budget is subject to City Council approval, and authorization for disbursement of funds in accordance with the budget, for the purposes set forth in CVMC Chapter 2.22. Those purposes are generally: decorations, promotion of events, furnishing of music, and promotion of retail trade activities, all within the BID.  The attached budget was submitted by TAVA pursuant to Chapter 2.22. It only represents the BID budget from July 1, 2013 to June 30, 2014 which is consistent with TAVA's fiscal year but is inconsistent with the provisions of the Code. Staff recognizes the budget does not cover the remainder of the calendar year, as contemplated by the Code and will review the Code procedures with TAVA to determine if Code amendments are needed for future BID budget items.
 
 
TAVA is a non-profit corporation formed to administer the District's business. Generally the organization receives approximately $23,000 annually from the BID.
 
DECISION-MAKER CONFLICT
Staff has reviewed the property holdings of the City Council and has found a property-related conflict of interest exists, in that Council member Salas has real property holdings within 500 feet of the boundaries of the property which is the subject of this action.  Staff is not independently aware, and has not been informed by any City Council member, of any other fact that may constitute a basis for a decision maker conflict of interest in this matter.
 
 
LINK TO STRATEGIC GOALS
The City's Strategic Plan has five major goals: Operational Excellence, Economic Vitality, Healthy Community, Strong and Secure Neighborhoods and a Connected Community.  Approval of this item aids in economic vitality through TAVA's work to promote an environment for residents and business to prosper within the BID.  Through their maintenance activities they support strong and secure neighborhoods by helping to maintain BID infrastructure where Chula Vista residents live, work and play.  They also help to support a connected community by providing events that engage the community and enrich the quality of life.
 
CURRENT YEAR FISCAL IMPACT
There is no fiscal impact to the General Fund.
 
ONGOING FISCAL IMPACT
There is no on-going fiscal impact to the General Fund.