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RESOLUTION NO. 2016-007 OF THE CITY COUNCIL OF THE CITY OF CHULA VISTA APPROVING PARTICIPATION IN THE SAN DIEGO COUNTY FAIR 2016 STREET BANNER PROGRAM TO PLACE FAIR PROMOTIONAL BANNERS IN THE CITY OF CHULA VISTA FEATURING CITY LOGO AND SAN DIEGO COUNTY FAIR AND PRESENTING SPONSOR LOGOS
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RECOMMENDED ACTION
Recommended Action
Council adopt the resolution.
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SUMMARY
The San Diego County Fair (Fair) has invited the City of Chula Vista to participate in its 2016 Street Banner Program that connects Chula Vista with the largest annual event in San Diego County and one of the ten largest fairs in North America, drawing more than 1.5 million visitors.
ENVIRONMENTAL REVIEW
Environmental Notice
Environmental Notice
The activity is not a “Project” as defined under Section 15378 of the California Environmental Quality Act State Guidelines; therefore, pursuant to State Guidelines Section 15060(c)(3) no environmental review is required.
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Environmental Determination
The activity is not a “Project” as defined under Section 15378 of the California Environmental Quality Act State Guidelines; therefore, pursuant to State Guidelines Section 15060(c)(3) no environmental review is required.
BOARD/COMMISSION RECOMMENDATION
Not Applicable
DISCUSSION
The City of Chula Vista has an opportunity to participate in the annual San Diego County Fair’s Street Banner program that promotes the annual event and features local community members and the City logo on banners that are placed in key areas in the City. Last year more than 20 communities in the region participated in the promotion including Vista, Encinitas, Santee, Point Loma, Rancho Penasquitos, and more.
The Banner program includes:
City commitment
• Provide 20-50 working banner poles with hardware.
• Work with the Fair to coordinate a photo session with up to 60 volunteers
• Provide banner installation map for Fair
San Diego County Fair commitment
• Create banners and pay all production and installation costs (City keeps banners at conclusion of Fair)
• Install in May and remove after July 4th (conclusion of Fair)
• Replace Fair banners with new City-produced banners in July
• Placement of one Chula Vista banner on Jimmy Durante Blvd
• Placement of one Chula Vista banner inside fairgrounds
Council action is required to approve installation of banners that include the San Diego County Fair and presenting sponsor logos.
Staff will identify locations for placement of the 20 to 50 banners. A number of working banner poles with brackets currently are located throughout the city. Additional banner brackets may need to be purchased to ensure banners are located in high-traffic areas for optimal promotional visibility. Any costs associated with the purchase and installation of these additional brackets would be funded through the City’s existing FY16 Marketing budget.
Staff is coordinating an update of the City of Chula Vista banner policy to provide flexibility in promoting City events and initiatives and to provide guidelines for other agencies/entities/businesses to install promotional banners. This item is planned for Council action by summer 2016.
DECISION-MAKER CONFLICT
Staff has reviewed the decision contemplated by this action and has determined that it is not site-specific and consequently, the 500-foot rule found in California Code of Regulations Title 2, section 18702.2(a)(11), is not applicable to this decision for purposes of determining a disqualifying real property-related financial conflict of interest under the Political Reform Act (Cal. Gov't Code § 87100, et seq.).
Staff is not independently aware, and has not been informed by any Councilmember, of any other fact that may constitute a basis for a decision maker conflict of interest in this matter.
LINK TO STRATEGIC GOALS
The City’s Strategic Plan has five major goals: Operational Excellence, Economic Vitality, Healthy Community, Strong and Secure Neighborhoods and a Connected Community. The San Diego County Fair banner program supports the Connected Community goal that highlights local residents in a citywide promotion and connects Chula Vista to the region’s largest annual special event.
CURRENT YEAR FISCAL IMPACT
Any staffing or direct costs necessary to complete the City’s commitment will be covered in the Fiscal Year 2015-2016 marketing budget.
ONGOING FISCAL IMPACT
There is no ongoing fiscal impact as a result of this action.
ATTACHMENTS
Sample banner
Staff Contact: Olga Berdial