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CONSIDERATION OF ADOPTING A SPECIAL EVENT SPONSORSHIP AND ENDORSEMENT POLICY
RESOLUTION NO. 2015-099 OF THE CITY COUNCIL OF THE CITY OF CHULA VISTA ADOPTING THE CITY OF CHULA VISTA SPECIAL EVENT SPONSORSHIP AND ENDORSEMENT POLICY
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RECOMMENDED ACTION
Recommended Action
Council adopt the resolution.
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SUMMARY
At the request of Council, the City Manager's Office has created a draft policy to formalize Chula Vista's administrative process regarding the classification of special events as Sponsored or Endorsed by the City of Chula Vista. This policy will provide guidance for staff and event planners on the process for collaborating with the City.
ENVIRONMENTAL REVIEW
The Environmental Review Coordinator has reviewed the proposed activity for compliance with the California Environmental Quality Act (CEQA) and has determined that the activity is not a "Project" as defined under Section 15378(b)(2) of the State CEQA Guidelines because it involves only adoption of a policy that governs how Special Event Sponsorship and Endorsements are issued and therefore is an organizational or administrative activity of government that will not result in a direct or indirect physical change in the environmental; therefore, pursuant to Section 15060(c)(3) of the State CEQA Guidelines the activity is not subject to CEQA. Thus, no environmental review is necessary.
BOARD/COMMISSION RECOMMENDATION
Not applicable
DISCUSSION
The "City of Chula Vista Special Event Sponsorship and Endorsement Policy" was created to provide a process for approving and granting Special Event Sponsorship or Endorsement.
The City of Chula Vista is committed to holding special events that promote Chula Vista and attract residents and visitors. In the last three years, the number of events held in the City has increased 25 percent. Two major events, HarborFest and Starlight Parade, have attracted tens of thousands to the City.
Sponsorship
A City Sponsored event would meet the following criteria: require Councilmember leadership of an event being proposed for Sponsorship to Council; a majority of the City Council must vote to "Sponsor" a special event. However, if an appropriation above already budgeted amounts is necessary, Sponsorship would then require a 4/5th vote of the City Council. The total allocation for Sponsored special events shall be determined each budget year through the budget approval process. The City Council has discussed sponsoring three events in the coming fiscal year, HarborFest, the Starlight Parade and a potential community event celebrating our cultural diversity. If Council adopts the Special Events Policy, the Manager's proposed budget for FY16 will include $40,000 for sponsorship of the three events.
Endorsement
If a Special Event does not fit policy criteria for endorsement, the City Council may decide to endorse the special event by a majority vote. Endorsed events would receive expedited, proactive staff assistance in processing needed approvals for the event and the event marketing materials would be permitted to display the City name and logo.
DECISION-MAKER CONFLICT
Staff has reviewed the decision contemplated by this action and has determined that it is not site specific and consequently, the 500-foot rule found in California Code of Regulations section 18705.2(a)(11), is not applicable to this decision. Staff is not independently aware, and has not been informed by any City Council member, of any other fact that may constitute a basis for a decision maker conflict of interest in this matter.
LINK TO STRATEGIC GOALS
The City's Strategic Plan has five major goals: Operational Excellence, Economic Vitality, Healthy Community, Strong and Secure Neighborhoods and a Connected Community. The proposed actions support the Economic Vitality strategy to promote an environment for residents and businesses to prosper and the Connected Community Strategy promotes providing opportunities that enrich the community's quality of life. The City is committed to attracting and supporting large-scale community events in the City that support the local economy and enrich the community's quality of life.
CURRENT YEAR FISCAL IMPACT
A total of $15,000 from the General Fund was allocated for the December 6, 2014 Starlight Parade. No additional budget appropriations are requested in the current fiscal year.
ONGOING FISCAL IMPACT
Funds for future City-sponsored special events as proposed by the "City of Chula Vista Special Event Sponsorship and Endorsement Policy" will be considered as part of the annual budget process.
ATTACHMENTS
City of Chula Vista Special Event Sponsorship and Endorsement Policy
Staff Contact: Olga Berdial, Special Events Coordinator