city of Chula Vista

File #: 14-0405    Name: Donations from Macy's "Heart Your Park" Progam
Type: Consent Item Status: Passed
In control: City Council
On agenda: 9/9/2014 Final action: 9/9/2014
Title: RESOLUTION NO. 2014-168 OF THE CITY COUNCIL OF THE CITY OF CHULA VISTA ACCEPTING A DONATION FROM MACY'S "HEART YOUR PARK" PROGRAM IN THE AMOUNT OF $250 FOR PARK IMPROVEMENTS AT MEMORIAL PARK AND $300 FOR PARK IMPROVEMENTS AT WINDING WALK PARK AND AMENDING THE FISCAL YEAR 2014/2015 PARK MAINTENANCE BUDGET TO APPROPRIATE SAID DONATED FUNDS (4/5 VOTE REQUIRED)
Indexes: 3. Healthy Community, 5. Connected Community
Attachments: 1. Item 4 - Resolution, 2. Item 4 - Attachment A- Meeting Minutes
Title
RESOLUTION NO. 2014-168 OF THE CITY COUNCIL OF THE CITY OF CHULA VISTA ACCEPTING  A DONATION FROM MACY'S "HEART  YOUR PARK" PROGRAM IN THE AMOUNT OF $250 FOR PARK IMPROVEMENTS AT MEMORIAL PARK AND $300 FOR PARK IMPROVEMENTS AT WINDING WALK PARK AND AMENDING THE FISCAL YEAR 2014/2015 PARK MAINTENANCE BUDGET TO APPROPRIATE SAID DONATED FUNDS (4/5 VOTE REQUIRED)
 
Body
RECOMMENDED ACTION
Recommended Action
Council adopt the resolution.
 
Body
SUMMARY
The City of Chula Vista is in receipt of donations totaling $550 from the Macy's "Heart Your Park" initiative sponsored by the National Recreation and Park Association (NRPA). Memorial Park and Winding Walk Park were identified and specifically selected by Macy's due to the proximity of Macy's stores at the Chula Vista Shopping Mall and the Otay Ranch Mall. This action asks the City Council to appropriate the donated funds.
 
ENVIRONMENTAL REVIEW
The Development Services Director has reviewed the proposed activity for compliance with the California Environmental Quality Act (CEQA) and has determined that the proposed activity consisting of accepting donations in the small amount of $550 for minor park improvements is covered by the general rule in that there is no possibility that the activity may have a significant effect on the environment. Therefore, pursuant to Section 15061(c)(3) of the State CEQA Guidelines, the activity is not subject to CEQA.  Thus, no environmental review is required.
 
BOARD/COMMISSION RECOMMENDATION
On August 25, 2014,  the Parks & Recreation Commission voted unanimously to recommend that the City Council accept and appropriate the donated funds.  An excerpt from the August 25 meeting minutes is attached as item "A".
 
DISCUSSION
Macy's "Heart Your Park" initiative, sponsored by the National Recreation and Park Association (NRPA) has selected over 550 parks throughout the country to benefit from funds donated for park improvements. Between March 7 and March 31, 2014, Macy's customers were able to donate $1 or more at their local store, with 100 percent of donations benefitting the store's selected local park. In turn, Macy's would match the total donation, dollar for dollar, up to $250,000.
 
As a result of this initiative, Macy's "Heart Your Park" Program is making a one-time donation in the amount of $550 to the City of Chula Vista. The total amount donated includes $250 for park improvements at Memorial Park and $300 for park improvements at Winding Walk Park.  The two parks were identified and specifically selected by Macy's due to the proximity of Macy's at the Chula Vista Shopping Mall and the Otay Ranch Mall. Funds are intended for use on improvements such as maintaining parks, playgrounds and ball fields.
 
Staff proposes to use the funds to make needed repairs to water fountains and the irrigation systems at both parks.
 
DECISION-MAKER CONFLICT
Staff has reviewed the property holdings of the City Council and has found no property holdings within 500 feet of the boundaries of the property which is the subject of this action.  Staff is not independently aware, and has not been informed by any City Council member, of any other fact that may constitute a basis for a decision maker conflict of interest in this matter.
 
LINK TO STRATEGIC GOALS
The City's Strategic Plan has five major goals: Operational Excellence, Economic Vitality, Healthy Community, Strong and Secure Neighborhoods and a Connected Community.  This action supports the goals of a Healthy Community and a Connected Community. The "Heart Your Park" Program engaged the public to value their City parks, and the donations will be used specifically to provide healthy turf and operational drinking fountains.
 
CURRENT YEAR FISCAL IMPACT
Approval of this resolution will result in an appropriation of $550 to the FY 2014-15 Public Works' (Park Maintenance) Supplies and Services budget. Macy's "Heart Your Park" Program is the source of funding, therefore there is no net fiscal impact to the General Fund.
 
ONGOING FISCAL IMPACT
This one-time donation from the Macy's "Heart Your Park" program has no ongoing fiscal impact.
 
ATTACHMENTS
"A" - Excerpt from the August 25, 2014 meeting minutes of the Parks and Recreation Commission.
 
Staff Contact: Claudia Block