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RESOLUTION NO. 2017-002 OF THE CITY COUNCIL OF THE CITY OF CHULA VISTA APPROVING PARTICIPATION IN THE SAN DIEGO COUNTY FAIR 2017 STREET BANNER PROGRAM TO PLACE FAIR PROMOTIONAL BANNERS IN THE CITY OF CHULA VISTA FEATURING CITY LOGO AND SAN DIEGO COUNTY FAIR AND PRESENTING SPONSOR LOGOS
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RECOMMENDED ACTION
Recommended Action
Council adopt the resolution.
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SUMMARY
The San Diego County Fair (Fair) has invited the City of Chula Vista to participate in its 2017 Street Banner Program that connects Chula Vista with the largest annual event in San Diego County and one of the ten largest fairs in North America, drawing more than 1.5 million visitors.
ENVIRONMENTAL REVIEW
Environmental Notice
Environmental Notice
The Project qualifies for a Statutory Exemption pursuant to Section 15268 (Ministerial Projects) of the California Environmental Quality Act State Guidelines.
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Environmental Determination
The Director of Development Services has reviewed the proposed project for compliance with the California Environmental Quality Act (CEQA) and has determined that the project qualifies for a Statutory Exemption pursuant to State CEQA Guidelines Section 15268 (Ministerial Projects) because it is temporary, it promotes the annual event, and would not have any permanent effects on the environment. Thus, no further environmental review is required.
BOARD/COMMISSION RECOMMENDATION
Not Applicable
DISCUSSION
The City of Chula Vista has an opportunity to participate in the San Diego County Fair’s Street Banner program that promotes the annual event and features local community members and the City logo on banners that are placed in heavy traffic corridors throughout the City. Last year the cities of Chula Vista, Encinitas, San Diego, Santee, and more than 20 other cities and communities in the region participated in the promotion.
The Banner program includes:
City commitment
• Provide 50 working banner poles with hardware.
• Work with the Fair to coordinate a photo session with up to 50 volunteers
• Provide banner installation map for Fair
San Diego County Fair commitment
• Create banners and pay all production and installation costs (City keeps banners at conclusion of Fair)
• Install banners in May and remove after July 4th (conclusion of Fair)
• Placement of one Chula Vista banner on Jimmy Durante Blvd
• Placement of one Chula Vista banner inside fairgrounds
Council action is required to approve installation of banners that include the San Diego County Fair and presenting sponsor logos.
Staff have identified locations for placement of the 50 banners. A number of working banner poles with brackets currently are located throughout the city. Additional banner brackets may need to be purchased to ensure banners are located in high-traffic areas for optimal promotional visibility. Any costs associated with the program including purchase and installation of these additional brackets would be funded through the FY2016-17 Office of Communications budget.
DECISION-MAKER CONFLICT
Staff has determined that the action contemplated by this item is ministerial, secretarial, manual, or clerical in nature and, as such, does not require the City Council members to make or participate in making a governmental decision, pursuant to California Code of Regulations Title 2, section 18704(d)(1). Consequently, this item does not present a conflict of interest under the Political Reform Act (Cal. Gov't Code § 87100, et seq.).
Staff is not independently aware, and has not been informed by any City Council member, of any other fact that may constitute a basis for a decision maker conflict of interest in this matter.
LINK TO STRATEGIC GOALS
The City’s Strategic Plan has five major goals: Operational Excellence, Economic Vitality, Healthy Community, Strong and Secure Neighborhoods and a Connected Community. The San Diego County Fair banner program supports the Connected Community goal that highlights local residents in a citywide promotion and connects Chula Vista to the region’s largest annual special event.
CURRENT YEAR FISCAL IMPACT
Any staffing or direct costs necessary to complete the City’s commitment will be covered in the Fiscal Year 2016-17 Office of Communications budget.
ONGOING FISCAL IMPACT
There is no ongoing fiscal impact as a result of this action.
ATTACHMENTS
1. 2017 SD County Fair Banner Program Map
Staff Contact: Olga Berdial