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RESOLUTION NO. 2015-062 OF THE CITY COUNCIL OF THE CITY OF CHULA VISTA ACCEPTING BIDS AND AWARDING A CONTRACT FOR THE "USED MOTOR OIL AND FILTER RECYCLING MEDIA CAMPAIGN" TO MJE MARKETING SERVICES FOR MEDIA BUYING, EDUCATION AND PROMOTION, AND GRAPHICS SUPPORT IN THE AMOUNT OF $600,000
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RECOMMENDED ACTION
Recommended Action
Council adopt the resolution.
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SUMMARY
The City of Chula Vista, as the lead agency, has been awarded a $916,800 regional Used Oil Competitive Grant to enhance public education and outreach efforts for the South Bay/East County Regional Used Oil Program.
The Environmental Services Section of the Public Works Department is requesting approval of the contract with MJE Marketing Services. MJE Marketing Services was the most competitive agency in the Request for Proposal process utilizing Planet Bid and the assistance of the Finance Department and Communications Manager. MJE will provide the City with the development of two commercials for the used oil and filter recycling program. Additionally, they will develop the strategy for carrying the message over to outdoor, print, social media and other forms of media throughout the campaign.
ENVIRONMENTAL REVIEW
The Development Services Director has reviewed the proposed activity for compliance with the California Environmental Quality Act (CEQA) Guidelines; accepting bids and awarding a contract for the used motor oil and filter recycling education campaign and has determined that the activity is not a "Project" as defined under Section 15378(b)(4) of the State CEQA Guidelines because the activity is appropriating funds for the Recycling Program only, therefore, pursuant to Section 15060 (c)(3) of the State CEQA Guidelines the activity is not subject to CEQA.
BOARD/COMMISSION RECOMMENDATION
Not applicable
DISCUSSION
The Environmental Services Section of the Public Works Department is requesting approval of the contract with MJE Marketing Services for the "Used Motor Oil and Filter Recycling Campaign." Established in 1994, MJE Marketing Services is a full-service, nationally award-winning marketing, advertising, public relations, and public affairs agency.
The California Oil Recycling Enhancement Act (Act), which is administered by the California Natural Resources Agency - Department of Resources Recycling and Recovery (CalRecycle), is a law designed to reduce the potential for illegal disposal of used lubricating oil by increasing used oil and oil filter collection.
The Act provides funding to jurisdictions solely for the purpose of establishing and maintaining a network of local used motor oil and filter collection/recycling opportunities and outreach efforts designed to inform and motivate the public to recycle used motor oil and use re-refined motor oil in their cars and equipment.
The City of Chula Vista has administered the South Bay/East County Regional Used Oil Program for four years as the lead agency for the South Bay and East County jurisdictions of Coronado, El Cajon, Imperial Beach, La Mesa, Lemon Grove, National City, and Santee.
Chula Vista, in conjunction with the County of San Diego and the cities of El Cajon, Imperial Beach, La Mesa, Lemon Grove, and Santee, applied for and was awarded a $916,800 Used Oil Competitive Grant through CalRecycle's Used Oil Competitive Grant Program. This is a two-year competitive grant which will focus on countywide used motor oil and filter recycling via two campaigns. CalRecycle encouraged jurisdictions to form regional groups to pool funds and maximize work results in the Used Oil Program.
With these grant funds, two commercials will be created and run on the major local networks; outdoor, print, social media, and other forms of media will also be used throughout the campaign. MJE Marketing Services was the most competitive media agency who demonstrated their ability to complete this work through the Planet Bid Request For Proposal process with the help of Finance - Purchasing and the Communications Manager.
DECISION-MAKER CONFLICT
Staff has determined that the action contemplated by this item is ministerial, secretarial, manual, or clerical in nature and, as such, does not require the City Council members to make or participate in making a governmental decision, pursuant to California Code of Regulations Title 2, section 18704.2(a). Consequently, this item does not present a conflict under the Political Reform Act (Cal. Gov't Code § 87100, et seq.) Staff is not independently aware, and has not been informed by any Council member, of any other fact that may constitute a basis for decision-maker conflict of interest in this matter.
LINK TO STRATEGIC GOALS
The Used Oil Recycling Program supports the City's Healthy Community goal by providing free used oil and oil filter recycling opportunities throughout the South Bay and East County watershed region of San Diego County and is funded by the State of California's Oil Recycling Enhancement Act. Because pollution knows no boundaries, proper handling of used motor oil and filters upstream ensures that Chula Vista's streams and bay front will not be the downstream recipient of these pollutants due to improper disposal.
CURRENT YEAR FISCAL IMPACT
Funding for this work will be from grants and the Environmental Services fund. All grant activities will be fully funded by grant funds throughout the term of the Agreement and will not impact the General Fund. No appropriations are needed at this time; sufficient funds for this project are included in the fiscal year 2015 budgets of the Environmental Services Fund and Waste Management and Recycling Fund.
ONGOING FISCAL IMPACT
Funding for this work will be covered by the Used Oil Competitive Grant Program and the Environmental Services fund. Future appropriations for this project will be considered by the City Council as part of the normal budget process.
ATTACHMENTS
MJE Contract
Staff Contact: Lynn France, Environmental Services Program Manager, (619) 585-5790