city of Chula Vista

File #: 15-0572    Name: Cost Recovery Study Final Report and Master Fee Update
Type: Action Item Status: Passed
In control: City Council
On agenda: 11/7/2017 Final action: 11/7/2017
Title: PRESENTATION OF THE FINAL REPORT ON THE COST RECOVERY, RESOURCE ALLOCATION AND REVENUE ENHANCEMENT STUDY RESOLUTION NO. 2017-207 OF THE CITY COUNCIL OF THE CITY OF CHULA VISTA AMENDING CERTAIN SECTIONS OF CHAPTER 7 (RECREATION) OF THE CITY'S MASTER FEE SCHEDULE
Attachments: 1. Attachment 1 - Cost Recovery, Resource Allocation and Revenue Enhancement Study Report 2017, 2. Resolution, 3. Attachment 2 - Exhibit 1 - Recreation Fees 7-100 Redline 2017-11, 4. Attachment 2 - Exhibit 2 - Recreation Fees 7-200 Redline 2017-11, 5. Attachment 2 - Draft - 7-100 Recreation Fees 2017-11, 6. Attachment 2 - Draft - 7-200 Recreation Fees 2017-11, 7. Presentation
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PRESENTATION OF THE FINAL REPORT ON THE COST RECOVERY, RESOURCE ALLOCATION AND REVENUE ENHANCEMENT STUDY

RESOLUTION NO. 2017-207 OF THE CITY COUNCIL OF THE CITY OF CHULA VISTA AMENDING CERTAIN SECTIONS OF CHAPTER 7 (RECREATION) OF THE CITY'S MASTER FEE SCHEDULE

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RECOMMENDED ACTION
Recommended Action
Council accept the report and adopt the resolution.

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SUMMARY
In 2014, the City of Chula Vista hired a national consultant firm, PROS Consulting Inc., to conduct a Cost Recovery, Resource Allocation and Revenue Enhancement Study in an effort to continually improve and to enhance services and overall organizational effectiveness within the Recreation Department. An analysis of pricing, operational strategies and working methodologies were developed, including a schedule of recommended fees. Staff recommends that the City Council accept the final report and adopt the resolution updating the City's Master Fee Schedule accordingly.
ENVIRONMENTAL REVIEW

Environmental Notice
Environmental Notice
The activity is not a "Project" as defined under Section 15378 of the California Environmental Quality Act State Guidelines; therefore, pursuant to State Guidelines Section 15060(c)(3) no environmental review is required.

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Environmental Determination
The proposed activity has been reviewed for compliance with the California Environmental Quality Act (CEQA) and it has been determined that the activity is not a "Project" as defined under Section 15378 of the State CEQA Guidelines because it will not result in a physical change in the environment; therefore, pursuant to Section 15060(c)(3) of the State CEQA Guidelines, the activity is not subject to CEQA. Thus, no environmental review is required.

DISCUSSION
In June 2014, a project team was established with City staff from the Recreation, Public Works (Operations) and Finance Departments to work with PROS Consulting, Inc. to accomplish the following:
* review current practices and existing policies r...

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