Title
RESOLUTION NO. 2014-073 OF THE CITY COUNCIL OF THE CITY OF CHULA VISTA APPROVING AN AGREEMENT WITH PROS CONSULTING, LLC TO PREPARE A COST RECOVERY, RESOURCE ALLOCATION AND REVENUE ENHANCEMENT STUDY FOR THE CITY'S RECREATION FEES
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RECOMMENDED ACTION
Recommended Action
Council adopt the resolution.
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SUMMARY
In an effort to continually improve and enhance services and overall organizational effectiveness, the Recreation Department solicited competitive proposals from qualified firms to conduct a Cost Recovery, Resource Allocation and Revenue Enhancement Study including an analysis of pricing, operational strategies and working methodologies for the Recreation Department. The comprehensive review and analysis will assist the Recreation Department in refining its service delivery and financial management philosophy to enhance and/or sustain services over both the short and long term.
ENVIRONMENTAL REVIEW
The Development Services Director has reviewed the proposed activity for compliance with the California Environmental Quality Act (CEQA) and has determined that the activity is not a "Project" as defined under Section 15378 of the State of California CEQA Guidelines because the activity consists of a governmental administrative/fiscal activity that will not result in direct or indirect physical changes in the environment. Therefore, pursuant to Section 15060(c)(3) of the State of California CEQA Guidelines, the activity is not subject to CEQA. Thus, no environmental review is required.
BOARD/COMMISSION RECOMMENDATION
Not Applicable.
DISCUSSION
The comprehensive review of the City's Master Fee Schedule currently underway identified the need for additional analysis of Recreation fees. The Citywide Cost Recovery Policy has established an overall cost recovery goal for recreation programs of 30-70% cost recovery. Updating fees and charges requires updating the City's Master Fee Schedule and associated policies. An analysis n...
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