Title
REPORT ON THE CITY OF CHULA VISTA MARKETING AND COMMUNICATIONS PROGRAM AND PRESENTATION ON THREE-YEAR MARKETING AND COMMUNICATIONS PLAN
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RECOMMENDED ACTION
Recommended Action
Council approve the plan.
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SUMMARY
Staff will update Council on marketing and communications activities implemented and planned for FY 2016. Staff also will present the three-year Marketing and Communications Plan (2016 - 2019).
ENVIRONMENTAL REVIEW
Environmental Notice
Environmental Notice
The activity is not a "Project" as defined under Section 15378 of the California Environmental Quality Act State Guidelines; therefore, pursuant to State Guidelines Section 15060(c)(3) no environmental review is required.
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Environmental Determination
The proposed activity has been reviewed for compliance with the California Environmental Quality Act (CEQA) and it has been determined that the activity is not a "Project" as defined under Section 15378 of the State CEQA Guidelines because it will not result in a physical change in the environment; therefore, pursuant to Section 15060(c)(3) of the State CEQA Guidelines, the activity is not subject to CEQA. Thus, no environmental review is required.
BOARD/COMMISSION RECOMMENDATION
Not Applicable.
DISCUSSION
The City of Chula Vista implements a creative and innovative marketing and communications program. The Office of Communications coordinates this program which supports wide-ranging initiatives and activities for the City of Chula Vista. A Marketing and Communications Plan guides these efforts, and elements of the plan also are included and tracked as part of the City's Strategic Plan.
Key activities underway and ongoing include:
? Coordinating and attracting special events
? Maintaining and updating City website
? Developing and implementing advertising and promotion activities
? Coordinating media relations
? Providing graphic design services
? Enhancing community outreach and civic ...
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