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RESOLUTION NO. 2015-062 OF THE CITY COUNCIL OF THE CITY OF CHULA VISTA ACCEPTING BIDS AND AWARDING A CONTRACT FOR THE "USED MOTOR OIL AND FILTER RECYCLING MEDIA CAMPAIGN" TO MJE MARKETING SERVICES FOR MEDIA BUYING, EDUCATION AND PROMOTION, AND GRAPHICS SUPPORT IN THE AMOUNT OF $600,000
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RECOMMENDED ACTION
Recommended Action
Council adopt the resolution.
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SUMMARY
The City of Chula Vista, as the lead agency, has been awarded a $916,800 regional Used Oil Competitive Grant to enhance public education and outreach efforts for the South Bay/East County Regional Used Oil Program.
The Environmental Services Section of the Public Works Department is requesting approval of the contract with MJE Marketing Services. MJE Marketing Services was the most competitive agency in the Request for Proposal process utilizing Planet Bid and the assistance of the Finance Department and Communications Manager. MJE will provide the City with the development of two commercials for the used oil and filter recycling program. Additionally, they will develop the strategy for carrying the message over to outdoor, print, social media and other forms of media throughout the campaign.
ENVIRONMENTAL REVIEW
The Development Services Director has reviewed the proposed activity for compliance with the California Environmental Quality Act (CEQA) Guidelines; accepting bids and awarding a contract for the used motor oil and filter recycling education campaign and has determined that the activity is not a "Project" as defined under Section 15378(b)(4) of the State CEQA Guidelines because the activity is appropriating funds for the Recycling Program only, therefore, pursuant to Section 15060 (c)(3) of the State CEQA Guidelines the activity is not subject to CEQA.
BOARD/COMMISSION RECOMMENDATION
Not applicable
DISCUSSION
The Environmental Services Section of the Public Works Department is requesting approval of the contract with MJE Marketing Services for t...
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