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MARKETING AND COMMUNICATIONS PROGRAM UPDATE
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RECOMMENDED ACTION
Recommended Action
Council hear the report and provide direction on marketing and communications priorities for Fiscal Year 2015.
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SUMMARY
Staff will provide an update to Council on marketing and communications activities implemented in FY 2014 and discuss plans for activities in FY 2015.
ENVIRONMENTAL REVIEW
The Development Services Department Director has reviewed the proposed activity for compliance with the California Environmental Quality Act (CEQA) and has determined that the activity is not a "Project" as defined under Section 15378(b)(5) of the State CEQA Guidelines because the project is an update report to City Council on Marketing and Communications activities all of which are administrative activities that will not result in a direct or indirect physical change in the environment; therefore, pursuant to Section 15060(c)(3) of the State CEQA Guidelines the activity is not subject to CEQA. Thus, no environmental review is necessary.
BOARD/COMMISSION RECOMMENDATION
Not Applicable
DISCUSSION
The City of Chula Vista implements a proactive, informative, creative, and innovative marketing and communications program. The Office of Communications coordinates this program which supports the wide-ranging initiatives and activities for the City of Chula Vista. A Marketing and Communications Plan guides these efforts, and elements of the plan also are included and tracked as part of the City's Strategic Plan. Key activities underway and ongoing include:
? redesigning and updating the City website
? coordinating and attracting special events
? implementing a social media program
? coordinating media relations
? providing graphic design services
? enhancing community engagement efforts
? advancing strategic alliances with local and regional agencies and organizations
? implementing special events process improvements
The Marketing and Communication...
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