Title
REPORT ON THE CITY OF CHULA VISTA CULTURAL ARTS WORK PROGRAM
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RECOMMENDED ACTION
Recommended Action
Council accept the report.
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SUMMARY
Across the nation, communities both large and small have recognized the economic value of cultural arts. Cultural arts enriches quality of life and enhances the local economy by strengthening community identity and character, stimulating cultural tourism, increasing consumer purchasing, creating jobs, and increasing tax revenue. The Cultural Arts Master Plan (CAMP) work program will assist in the development of a cultural arts program that will leverage and strengthen the City's cultural arts assets while creating a cultural arts industry in Chula Vista.
ENVIRONMENTAL REVIEW
The Development Services Director has reviewed the proposed activity for compliance with the California Environmental Quality Act (CEQA) and has determined that the proposed action is not a "Project" as defined under Section 15378(b)(2) of the State CEQA Guidelines because the activity is a report on a City work program; therefore, pursuant to Section 15060(c)(3) of the State CEQA Guidelines the activity is not subject to CEQA. Although environmental review is not necessary at this time, projects resulting from the CAMP work program, will require environmental review and a CEQA determination completed prior to commencing said project(s).
BOARD/COMMISSION RECOMMENDATION
Not Applicable
DISCUSSION
To date, the City has supported cultural arts through individualized program funding but has not yet adopted a citywide CAMP. The preparation of a citywide CAMP (General Plan Policy PFS 20.1) is an opportunity for Chula Vista to strategically identify, develop and create a cultural arts industry in Chula Vista. Further, the development of a CAMP would meet several of the City's Strategic Plan goals by enhancing Chula Vista's unique image and sense of place and strengthening Chula Vista's local economy.
The CAMP work progr...
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