Title
RESOLUTION NO. 2016-243 OF THE CITY COUNCIL OF THE CITY OF CHULA VISTA APPROVING THE AGREEMENT BETWEEN THE CITY OF CHULA VISTA AND NV5, INC. TO PROVIDE ADVERTISING AND MARKETING SERVICES TO DEVELOP AND IMPLEMENT AN ADVERTISING/ AWARENESS/ PERCEPTION CAMPAIGN, AUTHORIZING AND DIRECTING THE MAYOR TO EXECUTE THE SAME, AND APPROVING UP TO THREE, ONE-YEAR ADMINISTRATIVE EXTENSIONS
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RECOMMENDED ACTION
Recommended Action
Council adopt the resolution.
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SUMMARY
The City of Chula Vista is implementing an Advertising/Awareness/Perception Campaign to promote the City's assets and attractions, economic development opportunities, and to generate positive awareness about San Diego County's second largest city. The City issued a request for proposals to secure a consultant firm to develop and implement the campaign. Staff is recommending approval of the attached resolution to enter into an agreement with NV5, Inc.
ENVIRONMENTAL REVIEW
Environmental Notice
Environmental Notice
The activity is not a "Project" as defined under Section 15378 of the California Environmental Quality Act State Guidelines; therefore, pursuant to State Guidelines Section 15060(c)(3) no environmental review is required.
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Environmental Determination
The Director of Development Services has reviewed the proposed activity for compliance with the California Environmental Quality Act (CEQA) and has determined that the activity is not a "Project" as defined under Section 15378 of the State CEQA Guidelines because it will not result in a physical change in the environment; therefore, pursuant to Section 15060(c)(3) of the State CEQA Guidelines, the activity is not subject to CEQA. Thus, no environmental review is required.
BOARD/COMMISSION RECOMMENDATION
Not Applicable
DISCUSSION
The FY 2016-17 budget includes $100,000 for an Advertising/Awareness/Perception Campaign. While the City has a number of enviable attributes and assets, as well as positive resident opinions, Chula Vi...
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