city of Chula Vista

File #: 18-0014    Name:
Type: Consent Item Status: Passed
In control: City Council
On agenda: 3/20/2018 Final action: 3/20/2018
Title: RESOLUTION NO. 2018-047 OF THE CITY COUNCIL OF THE CITY OF CHULA VISTA APPROVING PARTICIPATION IN THE SAN DIEGO COUNTY FAIR 2018 STREET BANNER PROGRAM TO PLACE FAIR PROMOTIONAL BANNERS IN THE CITY OF CHULA VISTA FEATURING LOGOS OF THE CITY, SAN DIEGO COUNTY FAIR, AND PRESENTING SPONSORS
Attachments: 1. Resolution, 2. Attachment 1 - 2018 SD County Fair Banner Program Map, 3. Attachment 2 - SD County Fair Banner Mock-up, 4. Item 18-0014_SDCF 2018 Banner program
Related files: 16-0524, 15-0686, 18-0163
Title
RESOLUTION NO. 2018-047 OF THE CITY COUNCIL OF THE CITY OF CHULA VISTA APPROVING PARTICIPATION IN THE SAN DIEGO COUNTY FAIR 2018 STREET BANNER PROGRAM TO PLACE FAIR PROMOTIONAL BANNERS IN THE CITY OF CHULA VISTA FEATURING LOGOS OF THE CITY, SAN DIEGO COUNTY FAIR, AND PRESENTING SPONSORS

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RECOMMENDED ACTION
Recommended Action
Council adopt the resolution.

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SUMMARY
The San Diego County Fair (Fair) has invited the City of Chula Vista to participate in its 2018 Street Banner Program that connects Chula Vista with the largest annual event in San Diego County and one of the ten largest fairs in North America, drawing more than 1.5 million visitors. The San Diego County Fair is governed by the California Department of Food & Agriculture Fairs & Expositions Branch.

ENVIRONMENTAL REVIEW

Environmental Notice
Environmental Notice
The Project qualifies for a Statutory Exemption pursuant to Section 15268 (Ministerial Projects) of the California Environmental Quality Act State Guidelines.

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Environmental Determination
The Director of Development Services has reviewed the proposed project for compliance with the California Environmental Quality Act (CEQA) and has determined that the project qualifies for a Statutory Exemption pursuant to State CEQA Guidelines Section 15268 (Ministerial Projects) because it is temporary, it promotes the annual event, and would not have any permanent effects on the environment. Thus, no further environmental review is required.

BOARD/COMMISSION RECOMMENDATION
Not Applicable

DISCUSSION
The City of Chula Vista has an opportunity to participate in the San Diego County Fair Street Banner program that promotes the annual event and features local community members and the City logo on banners that are placed in heavy traffic corridors throughout the City. Last year Chula Vista joined the cities of Encinitas, San Diego, Santee, and more than 20 other cities and communities in the region participating in the promotion. ...

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